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PRIVACY POLICY
Last updated June 13, 2026
HubSpot is committed to protecting your privacy. This Privacy Policy applies to the personal data we collect and process in the course of our business. HubSpot acts in different ways when processing data:
(i) HubSpot acts as a controller of your personal data when you sign up for our products and services, visit our websites or interact with us through other channels (for example in person events). We use this data for a variety of purposes, including to provide our products and services to you, contact you about relevant content, and improve and promote our products and services.
(ii) HubSpot acts as a processor when our customers use our products and services to collect and process personal data in connection with their sales, marketing, and other business activities. In this case, we act as a processor (or service provider) on behalf of our customers (who are controllers of personal data) under the HubSpot Data Processing Agreement included in the Customer Terms of Service.
(iii) HubSpot also acts as a controller when we collect and process personal data about individuals in their professional capacity, and make that information available to customers for their own sales, marketing, and other business activities. This includes personal data we may collect indirectly about you, such as from publicly available sources, our customers, or other third parties. For more information see the “What Information We Collect and Process” section.
For the purposes of this Privacy Policy "Personal Data" means any information relating to an identified or identifiable individual. This Privacy Policy describes your choices and rights with respect to your Personal Data, including your rights of access and correction.
(i) For information about how to exercise your privacy rights when HubSpot acts as a controller of personal data, please see the “Your Privacy Rights and Choices” section.
(ii) To opt out and delete your personal data from our commercial dataset of professionals, please fill out this form.
(iii) If you wish to exercise your privacy rights regarding Personal Data we process on behalf of a customer, please refer to the customer policies and contact the customer directly.
We update this Privacy Policy from time to time and encourage you to review this Privacy Policy periodically. We will post any Privacy Policy changes on this page and, if the changes are material, notify you directly (for example, by sending you an email notification). Terms not otherwise defined in this Privacy Policy have the meaning given to them in the HubSpot Customer Terms of Service.
1. What Information We Collect and Process
4. How We Transfer Personal Data Internationally
5. How We Store and Secure Personal Data
6. Cookies and Similar Technologies
7. Your Privacy Rights and Choices
9. Other Important Privacy Information
11. Contact Us
1. WHAT INFORMATION WE COLLECT AND PROCESS
1.1 Information You Provide to HubSpot. When you interact with us, including via our websites or any sites or services that link to this Privacy Policy (such as HubSpot.com, the Hustle.co, etc.), with our representatives, at events, or when you use the Subscription Service, we may collect Personal Data and other information from you, as further described below.
1.1.1 When You Visit Our Websites. We collect Personal Data from you when you submit web forms or interact with our websites, for example by subscribing to a HubSpot blog, engaging with our chatbots, signing up for a webinar, subscribing to one of our services or requesting customer support. We may ask for your email address, first and last name, job title, and other similar business information. You are free to explore some of our websites without providing any Personal Data about yourself.
1.1.2 HubSpot Events. When you register for any HubSpot event, we collect information such as name, address, phone number, and email address. We use this information to communicate with you and in some cases facilitate your registration. Additionally, we may share your registration data with event service providers in order to provide event information and improve your experience at the event or future HubSpot events. Please see the event's registration terms and conditions for additional information.
1.1.3 Account and User Information. We collect Personal Data when you sign-up for a HubSpot account, create or modify user information, set preferences, or provide any other related information to access or utilize our Subscription Service.
1.1.4 Payment Information. We collect payment and billing information when you register for or purchase paid products or services. For example, we may ask you to provide a billing address, or a billing contact for your HubSpot account. If you give us payment information, we use it solely as authorized by you in accordance with this Privacy Policy. We use secure third-party payment service providers to process personal and financial data.
1.1.5 Testimonials. We may post testimonials and comments on our websites, which may contain Personal Data. 1.2 Information We Process on Behalf of Customers When They Use the Subscription Service.Our product, or the Subscription Service, allows our customers to create and share marketing, sales and customer service content. When customers use our product, they may process Personal Data such as first and last name, email address, physical address, phone number, or other information about you. We call the information that our customers submit or collect via the product ‘Customer Data’ under our Customer Terms of Service.We generally store and process information about and on behalf of our customers on our servers as a processor (or service provider) based on a customer’s instructions and in accordance with our Customer Terms of Service. Each customer controls and is responsible for the information they process using the Subscription Service and for complying with any regulations or laws that require providing notice, disclosure, and/or obtaining consent prior to transferring the Personal Data to HubSpot for processing purposes.If you have questions about the Personal Data we process on behalf of a customer, please contact the customer directly and refer to their policies.
1.3 Information We Collect and Process When You Use the Subscription Service.
1.3.1 Usage Data. We collect usage data when you or your users in your HubSpot account interact with the Subscription Service. Usage data includes metrics and information regarding your use and interaction with the Subscription Service such as what product features you use the most, when an object (like a ticket) is opened and closed, and how often certain features (like workflows) are triggered in your account.
We engage third party providers to collect usage data. For more information about how we protect your information with these service providers, please see the "How We Share Personal Data" section.
1.3.2 Mobile. When you access or use the Subscription Service via our mobile applications, we automatically collect information such as your device model and version, operating system, or device identifiers.
1.3.3 Log Files. Like most websites and technology services delivered over the Internet, we automatically collect and store information about your computer hardware and software when you visit our websites, use our product and services, or visit other sites or services that link to this Privacy Policy. This information can include your IP address, browser type, domain names, internet service provider (ISP), and the files viewed on our websites (e.g., HTML pages, graphics, etc.), the files viewed on our, or our customer’s websites (if those websites are hosted on HubSpot e.g. HTML pages or, graphics etc.), your operating system, access times and referring website addresses.
When you use the Subscription Service, we collect and store the categories of information listed above in logs in the following instances, subject to the customer’s implementation settings:
(i) when a HubSpot User logs into their account and accesses tools in the HubSpot Platform;
(ii) when an individual visits a customer’s website, if the website is hosted by our product and services; or
(iii) when an individual visits a customer’s website, if the customer’s website is self-hosted, if the customer uses our plug-ins, and the customer uses HubSpot scripts and content (such as embedded forms).; or
(iv) third-party features and content from other companies.
Our websites may include features and widgets (such as the share and/or "like" button or interactive mini-programs) that run on our websites. These features may collect your IP address, which page you are visiting on our sites, and may set a cookie to enable the feature to function properly. These features and widgets are either hosted by a third party or hosted directly on our websites.
1.3.4 Third Party Integrations. You may connect third party integrations to your HubSpot account, which may ask for certain permissions to access data or send information to your HubSpot account. It is your responsibility to review any third party integrations you authorize. We may collect information about what types of integrations you use in your HubSpot account.
Any permission(s) granted by you, grants these third parties access to your data, which may include (but is not limited to) granting third party applications access to view, store, and modify your HubSpot account data. We are not responsible for the practices of third party integrations, so please carefully review the permissions you grant to third party applications.
HubSpot Terms Tip: For more information on integrations with third party providers, please see the "Connect apps to HubSpot" knowledge base article.
1.4 Information We Collect From Other Sources.
1.4.1 HubSpot Partners. We may receive information about you, or Users of your HubSpot Account (if applicable), from our global network of partners. We may receive this data through a number of ways, including through our deal and lead registration processes.
We may also collect information about you through our partner co-marketing partnerships. For example, you may sign up to a webinar or download a white paper published by HubSpot and a HubSpot co-marketing partner. You can read more information about our co-marketing program at https://www.hubspot.com/co-marketing-request-form. For more information about how we share data with our partners, review the "Partners" subsection of the "How We Share Personal Data" provision of this privacy policy.
1.4.2 Third Parties. We may receive information from third party service providers, from related companies, and from our business and solution partners.
1.4.3 Personal Data from Different Sources. We may collect Personal Data about you from other sources, such as third party providers and publicly available sources (like social media platforms). This may include physical mail addresses, job titles, email addresses, phone numbers, IP addresses, and social media profiles. This helps us to update and improve our products, services, and records, identify new customers, create more personalized advertising, suggest products and services that may interest you, deliver personalized communications, and promote events.
1.4.4 Other HubSpot Companies and Affiliates. We may receive information about you from other companies that are owned or operated by HubSpot.
1.5 Information We Collect and Process in Connection with Our Enrichment Products. HubSpot collects business contact and similar professional data from various sources, including publicly available sources, third party providers, and customers who use our enrichment products. This information powers our commercial dataset. We provide information from our commercial dataset to customers who choose to use enrichment products within the Subscription Services as part of their sales, marketing, and other business activities.
If you’d like to remove your Personal Data from our commercial dataset, complete and submit this form. For more information about how to exercise your privacy rights and choices, please see the “Your Privacy Rights and Choices” section for more information.
1.6 Information We Collect and Process via the HubSpot Tracking Code. Our Customers may install the HubSpot Tracking Code on their website to collect information about website visitors. HubSpot uses information collected by the tracking code, such as IP addresses and online identifiers, to improve our products and services, including our commercial dataset. We store information about website visitors on our servers and process this data for our own purposes as a controller.
2. HOW WE USE PERSONAL DATA
2.1 To Communicate with You About the Product and Services. We use the account information you provide to HubSpot when signing up for our products and services, to send you transactional emails or in-app notification about billing, account management, and other administrative matters.
We also use your information to recommend new products and services and to provide customer support, such as resolving technical issues you encounter and analyzing product outages or bugs.
If you use the HubSpot mobile applications, we may send you push notifications from time to time in order to update you about events and promotions. If you no longer wish to receive such communications, you may turn them off at the device level.
2.2 To Provide the Subscription Service. We use your account information and Customer Data to provide the product and services to you. For example, we use the email address you provide when signing up for the product to create your user account, and we use your payment information to process payments for paid use of the Subscription Service. We also use this information to authenticate you when you log in and to provide customer support.
2.3 To Improve and Develop Our Communication, Product and Services. We use the information you provide us, professional data, log files, and usage data about how you or your users interact with our product and services to develop and improve our products, services, and communications. For example, we use usage data to assess trends and usage across the product to help us determine what new features or integrations our users may be interested in.
When you use our products and services we may process personal data to develop, support, and improve HubSpot AI features and to train our AI models and similar products and services that rely on machine learning.
We may publish data about how our product and services are being used across our customer base. When we share statistical information externally in this way, the data will be aggregated and we will not identify individual users or customers. For example, we may publish blog posts on trends or insights into how users are interacting with our product.
2.4 To Secure and Protect our Product and HubSpot Users. We use your account information to investigate and help prevent security incidents. We may also use this information to meet legal requirements. We use your information to verify user accounts, new product sign-ups, and to detect and prevent product abuse. This includes enforcing our Acceptable Use Policy.
We use log files to provide general statistics regarding use of the websites by you, including how you use our websites, what country you are logging in from (for analytics, export control and regulatory purposes) and to help improve the navigation experience. Your IP addresses are also collected and logged for security and debugging purposes, for example to track access patterns, investigate security events and incidents. For these purposes we associate automatically-collected data to other personal data provided by you such as name, email address, address, and phone number.
2.5 To Market and Promote the Subscription Service. We use Personal Data to advertise, market, and promote our products, services, and other offerings. For example, we use information like your email or physical address to send information or HubSpot content to you we think may be of interest to you, including by post, email, or other means. We may also send you marketing communications relating to our business.
You may opt out of receiving this promotional content by following the instructions contained in each communication that we send to you. If you unsubscribe from our marketing lists, we will continue to contact you regarding administrative matters, and to respond to your requests.
We may reach out to you via telephone to ask about other HubSpot products or services you may be interested in. If you have a call scheduled with a HubSpot representative, we may record and transcribe the call. You will be notified prior to the call that the call is being recorded, and you will be offered an opportunity to opt-out of having the call recorded. We may also reach out to you via SMS, and you will be offered an opportunity to opt out of those communications.
Where required by law, we will only send marketing communications with your consent. Otherwise, we will market and advertise our products and services on the basis of our legitimate business interests.
We may use information collected from third party service providers and other sources in combination with other information we collect through other means described in this Privacy Policy for the purposes of providing you with updates and improved services, personalized communications, event promotion, and to otherwise improve the user experience.
2.6 Other Purposes if We Obtain Your Consent. We may use your data for other purposes when you give us consent to do so.
2.7 Legal Basis for Processing Personal Data (EEA and UK visitors only). If you are a website visitor located in the European Economic Area ("EEA") or United Kingdom ("UK"), HubSpot Ireland Limited is the data controller of your Personal Data. HubSpot's Data Protection Officer can be contacted here.
Our legal basis for collecting and using the Personal Data described above will depend on the Personal Data concerned and the specific context in which we collect it. However, we will normally collect Personal Data from you only where we have your consent to do so, where we need the Personal Data to perform a contract with you, or where the processing is in our legitimate interests and not overridden by your data protection interests or fundamental rights and freedoms. In some cases, we may also have a legal obligation to collect Personal Data from you.
If we ask you to provide Personal Data to comply with a legal requirement or to perform a contract with you, we will make this clear at the relevant time and advise you whether the provision of your Personal Data is mandatory or not (as well as of the possible consequences if you do not provide your Personal Data). Similarly, if we collect and use your Personal Data in reliance on our legitimate interests (or those of any third party), we will make clear to you at the relevant time what those legitimate interests are.
3. HOW WE SHARE PERSONAL DATA
3.1 Service Providers. We may share Personal Data with our third party service providers to support our websites, products, and services. For example, we use service providers for data hosting, application development, marketing, sales support and customer support. We may need to share your information with service providers to provide information about products or services to you. Examples may include removing repetitive information from prospect lists, analyzing data or performing statistical analysis on your use of the Subscription Service or interactions on our websites, providing marketing assistance, processing credit card payments, supplementing the information you provide us in order to provide you with better service, developing and improving the product and services, and providing customer service or support. These service providers are prohibited from using your Personal Data except for these purposes, and they are required to maintain the confidentiality of your information. In all cases where we share your information in this way, we explicitly require the third party service providers to acknowledge and adhere to our privacy and data protection policies and standards.
3.2 Plaid Payment Services. We use Plaid to securely connect to financial institutions across the U.S. To the extent you are based in the U.S., by entering online banking credentials for payment and completing checkout, your banking credentials are sent to Plaid for validation. Your personal and financial data is processed by Plaid in accordance with the Plaid Privacy Policy available at https://plaid.com/legal/#consumers.
3.3 Partners. We may share your personal data with HubSpot partners to: (i) contact you based on your communication preferences; (ii) help us perform statistical analysis; (iii) provide sales support; (iv) provide customer support; and (v) to improve our partner programs and Subscriptions Services. Partners are prohibited from using your Personal Data except for the purposes stated herein, and they are required to maintain the confidentiality of your data.
We also partner with trusted third parties to provide you with co-marketing content that we think may be relevant to you. When you engage with these co-marketing partners, we will tell you who we are sharing data with, and provide a link to the co-marketing partner’s privacy policy so you can learn more about their privacy practices and how to opt-out of the partner’s communications. You will always have a choice as to whether to disclose your Personal Information to our co-marketing partners. These co-marketing partners are required to adhere to our privacy and data protection policies. For more information on our co-marketing program, see this page.
3.4 HubSpot Marketplace. When you use a HubSpot Marketplace (such as the HubSpot App Marketplace, HubSpot Template Marketplace, HubSpot Solutions Directory) we may share your Personal Data with our Marketplace Partners who may contact you to provide promotional materials on their offerings. We will only share your Personal Data with our Marketplace Partners when you visit and interact with their listing page. For more information on how our Marketplace Partners process your Personal Data, including how to opt out of these communications, please see their Privacy Policy located on their Marketplace listing page.
3.5 Advertising Partners. We allow advertising networks to collect information about your interactions with our websites in order to deliver HubSpot’s personalized ads. We may also share Personal Data, such as your email address, with our advertising partners to deliver HubSpot’s personalized ads on other companies' sites or mobile apps. You can opt out of having your data disclosed to our advertising partners through this form.
3.6 Corporate Events. If we (or our assets) are acquired by another company, whether by merger, acquisition, bankruptcy or otherwise, that company would receive all information gathered by HubSpot on the websites and the Subscription Service. In this event, you will be notified via email and/or a prominent notice on our website, of any change in ownership, uses of your Personal Data, and choices you may have regarding your Personal Data.
3.7 Public Forums. Our websites may offer publicly accessible message boards, blogs, and community forums (e.g., HubSpot Community, Connect.com, etc.). Please keep in mind that if you directly disclose any information through our public message boards, blogs, or forums (including profile information associated with the account you use to post the information) it may be read, collected and used by any member of the public who accesses these websites. Your posts and certain profile information may remain even after you terminate your account. We urge you to consider the sensitivity of any information you may disclose in this way. We will correct or delete any information you have posted on the websites if you so request, as described in the"Your Privacy Rights and Choices" section of this Privacy Notice. In some cases, we may not be able to remove your information; we will let you know if we are unable to and why, if permitted.
3.8 Compelled Disclosure. We reserve the right to use or disclose your Personal Data if required by law or if we reasonably believe that use or disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or comply with a law, court order, or legal process. If you use the Subscription Service, Customer Data is considered Confidential Information and you should review the Confidentiality terms in the Customer Terms of Service for more information. HubSpot shares data about requests for customer information, to learn more see our Data Disclosure and Transparency Report.
3.9 HubSpot, Other Companies, and Affiliates. We may share your Personal Data with our current and future parents, Affiliates, subsidiaries, and other entities under common control and ownership to the extent necessary to fulfill your request or for other purposes permitted under this Privacy Policy.
3.10 HubSpot Customers in Connection with Our Enrichment Products. We may share Personal Data about individuals in our commercial dataset with our customers that use our enrichment products. Customers may use this information for their sales and marketing activities. We rely on our legitimate interests, as well as those of our customers, to collect and share data for the purposes listed. HubSpot’s and our customers’ legitimate interests are not more important than your privacy rights, and we process your data on the basis that people would expect their work-related data to be shared in this way. See the “Information We Collect and Process In Connection With Our Enrichment Products” section for more information.
4. HOW WE TRANSFER PERSONAL DATA INTERNATIONALLY
4.1 International Transfers within the HubSpot Group. To facilitate our global operations, we may transfer information that may include Personal Data to other HubSpot Affiliates who act as subprocessors, where we have operations for the purposes described in this policy. Please see Annex 3 of our Customer Data Processing Agreement for a list of impacted HubSpot Affiliates and their locations.
This Privacy Policy will apply even if we transfer Personal Data to other countries. We have taken appropriate safeguards to require that your Personal Data will remain protected wherever it is transferred. When we share Personal Data of individuals in the European Economic Area ("EEA"), Switzerland or the United Kingdom ("UK") within and among HubSpot’s Affiliates, we rely upon the the Standard Contractual Clauses (approved by the European Commission and Swiss authorities) and UK Addendum to the Standard Contractual Clauses (approved by the UK authorities) where required. We also have additional safeguards where appropriate (such as commercial industry standard secure encryption methods to protect customer data at rest and in transit, TLS for HubSpot hosted sites, web application firewall protection, and other appropriate contractual and organizational measures), as described more in detail in the HubSpot Trust Center.
4.2 International Transfers to Third Parties. Some of the third parties described in this Privacy Policy, which provide services to us under contract, are based in other countries that may not have equivalent privacy and data protection laws to the country in which you reside. When we share Personal Data of individuals in the EEA, Switzerland or UK with third parties, we use a variety of legal mechanisms to safeguard the transfer including the European Commission-approved Data Privacy Framework Standard Contractual Clauses, as well as additional safeguards where appropriate. For transfers to or from the United Kingdom, we make use of the UK Addendum. For transfers to or from Canada, we make use of the standard contractual clauses. With respect to personal data received from or transferred to Canada, HubSpot is subject to the regulatory enforcement powers of the Office of the Privacy Commissioner of Canada. Please contact us if you need more information about the legal mechanisms we rely on to transfer personal data outside the EEA, Switzerland, Canada, and UK.
4.3 Data Privacy Framework Notice. HubSpot complies with the EU-U.S. Data Privacy Framework (“EU-U.S. DPF”), the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. Data Privacy Framework (“Swiss-U.S. DPF”) as set forth by the U.S. Department of Commerce (collectively “the Data Privacy Framework”).
HubSpot has certified to the U.S. Department of Commerce that it adheres to the EU-US DPF Principles with regard to the processing of Personal Data received from the European Union, and the United Kingdom (and Gibraltar) and to the Swiss-US DPF Principles with regard to the processing of Personal Data received from Switzerland. If there is any conflict between this Privacy Policy and the DPF Principles, the DPF Principles will govern. To learn more about the Data Privacy Framework, and to view our certification, please visit https://www.dataprivacyframework.gov/.
If you are located in the EU, UK or Switzerland, you have the right to request access to the Personal Data that we hold about you and request that we correct, amend or delete your Personal Data if it is inaccurate or processed in violation of the DPF Principles. We will give you an opportunity to opt out where Personal Data we control about you is to be disclosed to an independent third party or used for a purpose that is materially different from those set out in this Privacy Policy. If you would like to exercise any of your rights, please contact us via the details provided below.
In compliance with the DPF Principles, HubSpot commits to resolve DPF Principles-related complaints about our collection and use of your Personal Data. EU, UK and Swiss individuals with inquiries or complaints regarding our handling of Personal Data received in reliance on the DPF Principles should first contact HubSpot at privacy@hubspot.com. We will investigate and attempt to resolve any DPF Principles-related complaints within 45 days.
In compliance with the Data Privacy Framework, HubSpot commits to cooperating and complying respectively with the advice of the panel established by the EU data protection authorities, the UK Information Commissioner’s Office, and the Swiss Federal Data Protection and Information Commissioner with regard to unresolved complaints concerning our handling of personal data received in reliance on the Data Privacy Framework.
Under certain conditions, more fully described on the DPF website, you may be entitled to invoke binding arbitration when other dispute resolution procedures have been exhausted. The U.S. Federal Trade Commission (FTC) has jurisdiction over HubSpot’s compliance with the DPF Principles. HubSpot is subject to the investigatory and enforcement powers of the FTC.
In the context of an onward transfer, HubSpot is responsible for the processing of Personal Data it receives under the DPF Principles and subsequently transfers to a third party acting as an agent on our behalf. HubSpot will remain liable under the DPF Principles if our agent processes your Personal Data in a manner inconsistent with the DPF Principles, unless HubSpot is not responsible for the event giving rise to the damage.
Please note that under certain circumstances, we may be required to disclose your Personal Data in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.
5. HOW WE STORE AND SECURE PERSONAL DATA
5.1 Data Storage and Security. We use a variety of security technologies and procedures to help protect your Personal Data from unauthorized access, use or disclosure. We secure the Personal Data you provide on computer servers in a controlled, secure environment, protected from unauthorized access, use or disclosure. All Personal Data is protected using appropriate physical, technical and organizational measures. For more on Security at HubSpot, please see https://trust.hubspot.com/.
5.2 Retention of Personal Data. How long we keep information we collect about you depends on the type of information and how we collect and store it. After a reasonable period of time, we will either delete or anonymize your information or, if this is not possible, then we will securely store your information and isolate it from any further use until deletion is possible.
We retain Personal Data that you provide to us where we have an ongoing legitimate business need to do so (for example, as needed to comply with our legal obligations, resolve disputes and enforce our agreements).
When we have no ongoing legitimate business need to process your Personal Data, we securely delete the information or anonymize it or, if this is not possible, securely store your Personal Data and isolate it from any further processing until deletion is possible. We will delete this information at an earlier date if you so request, as described in the "Privacy Rights and Choices" section.
If you have elected to receive marketing communications from us, we retain information about your marketing preferences for a reasonable period of time from the date you last expressed interest in our content, products, or services, such as when you last opened an email from us or ceased using your HubSpot account. We retain information derived from cookies and other tracking technologies for a reasonable period of time from the date such information was created.